At PK, we leverage AI technology to enhance our efficiency and innovation while maintaining our commitment to quality, creativity, and ethical marketing practices. This policy outlines how we use AI in our services and our approach to ensuring transparency, security, and human oversight.

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1. AI Usage in Our Services

We use AI to support and enhance specific aspects of our work, including:

• Research & Insights: AI assists in trend analysis, audience segmentation, and market research to inform strategic recommendations.
• Content Generation Support: AI may help draft initial content ideas, but all final materials are reviewed and refined by our expert team.
• Creative & Ad Optimisation: AI aids in performance marketing by optimising ad targeting, bidding strategies, and creative testing.
• Automation & Efficiency: AI streamlines certain processes, such as data processing and reporting, improving efficiency without compromising quality.

We do not use AI to replace strategic decision-making, human expertise, or creative originality. Every client deliverable is reviewed, edited, and approved by a human before finalisation.

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2. Quality Control & Human Oversight

• AI is a tool, not a decision-maker. All AI-assisted outputs undergo human review to ensure they align with brand strategy, tone, and campaign objectives.
• Accuracy & Reliability: Any content or insights generated by AI are fact-checked and validated before use.
• Creative Integrity: AI does not dictate creative direction; it only enhances the process.c
• Informed Foundations: AI is fed well-researched and credible information beforehand to minimise bias and ensure a strong, objective foundation.

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3. Ethical Use of AI

We uphold ethical AI practices by ensuring:

• No Bias or Misinformation: We actively monitor AI-generated insights and content to avoid bias or inaccuracies.
• Client Brand Alignment: AI-assisted work is always tailored to each client’s unique brand voice, messaging, and values.
• No Unauthorised AI Replication: We do not use AI to replicate proprietary creative assets, voice, or branding without client consent.

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4. Data Privacy & Security

• We do not input confidential or sensitive client data into AI tools unless explicitly agreed upon.
• AI-powered analytics and reporting tools comply with GDPR and other relevant data protection regulations.
• Any third-party AI technology used in our workflow is vetted to meet strict security and compliance standards.

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5. AI in Performance Marketing & Advertising

AI is commonly used in digital advertising to:

• Enhance audience segmentation and targeting through predictive analytics and behavioural insights.
• Dynamically optimise ad placements, bids, and budgets in real time for maximum ROI.
• Leverage AI-driven insights to identify trends, improve ad creatives, and refine campaign strategies.

However, all strategic decisions, ad creatives, and final campaign adjustments remain human-led. AI is used as an enhancement tool, not a replacement for expert judgment.

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6. Client Control & Transparency

• Clients may request AI-free content or campaign management at any time.
• We will disclose when AI is used in the creation or analysis of client work.
• Clients can inquire about AI’s role in their specific projects for full transparency.

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7. Internal AI Governance

Prospect Knight follows a strict Internal AI Usage Policy that ensures all AI use aligns with our ethical standards, quality control measures, and data security protocols. This internal policy governs how our team integrates AI into workflows while maintaining human oversight and strategic decision-making. Clients can request further details on how we manage AI internally to uphold our high standards of service and compliance.

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8. Updates to This Policy

As AI technology evolves, we will continue to refine our policies to align with industry best practices. Any updates will be communicated promptly to ensure transparency.

For any questions regarding our AI policy, please contact Prospect Knight.

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Contact Us

If you have any questions or concerns regarding this AI usage policy, please contact us:

Prospect Knight Limited
445 Hackney Rd, London E2 9DY
‍hello@prospectknight.com
07534978931