Expert Strategy. Technical Precision.

Fueling Growth with Online Advertising

12:00:00, Hackney
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Great online advertising demands a mix of disciplines. Technical heads working with creative hearts. Art and science, side by side. No silos or separation.

That’s why we take a connected approach. 
We blend technical precision and data 
with strategy and creativity, creating campaigns with one common goal: Growth.

Google
Meta
TikTok
Amazon
Pinterest
Google
Meta
TikTok
Amazon
Pinterest
Google
Meta
TikTok
Amazon
Pinterest
Google
Meta
TikTok
Amazon
Pinterest
Connected TV
YouTube
Display
Microsoft
Connected TV
YouTube
Display
Microsoft
Connected TV
YouTube
Display
Microsoft
Connected TV
YouTube
Display
Microsoft

Our Approach

1

Strategy

The plan behind the performance

We don't just spend budget; we invest it. We collaborate with you to build a commercial roadmap that aligns with your business goals, ensuring every campaign has a clear purpose and a measurable target.

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2

Data

The insight behind the action

Online Advertising generates noise. We find the signal. By analysing audience behavior, market trends, and campaign metrics, we ensure your budget is focused exactly where your future customers are.

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3

Creative

The ads that convert

Targeting gets you in front of people; creative gets them to buy. Our studio delivers high-performing ad content that is designed specifically to stop 
the scroll and drive action.

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4

Technical Execution

The engine room

We provide deep technical expertise to manage, optimise and scale your media buying across any pl atform where ads can be bought. Whether it’s Meta, Google or TikTok, we’re experts across the entire digital landscape.

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See how our approach can help your business

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Let's Talk
Let's Talk

Our Services

Google Ads

Google Ads is where high-
intent buyers go to find you. We combine technical precision, feed optimisation, and smart bidding to ensure your brand is visible exactly when your customer is ready to buy.

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Meta Ads

Meta (Facebook & Instagram) is the most powerful platform for building brands and buying attention. We use a data-led, creative-first approach to find your future customers and scale your revenue.

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TikTok Ads

TikTok is unique. It requires a different language and a different pace. We help brands navigate the algorithm, creating native, full-funnel campaigns that engage audiences and drive sales.

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Performance Creative

The biggest bottleneck to growth is often the volume of high-quality creative. We solve this by producing data-backed, thumb-stopping ads that are engineered to drive ROI.

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Get your Online Ads Account Health Score

Is your setup sabotaging your results? You don't need to give us access to find out. Take our 3-minute audit to benchmark your strategy, data, and creative setup against industry best practices. We’ll help you uncover blind spots and identify immediate opportunities for growth.

Discover Your Score
Discover Your Score
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Our Impact

+122%

Increase in Conversions

Case Study

+29%

Uplift in Performance Max AOV

Case Study

+55%

Increase in Performance Max Investment year-on-year

Case Study

A family business with our feet on the ground.

Led by brothers Rhys, Luke and Marcus, our work’s always been grounded in real family values.

This means we do what’s right, not just what’s easiest. We don’t back away from honest conversations. And we care about supporting each other to be our best.

As a team of creative thinkers with a passion for performance, we’re all driven by a shared ambition to be the world’s best brand performance agency.

Careers at PK
A group of Prospect Knight employees hosting an event

The faces taking brands to new places

Kate Calvert

Senior Online Ads Manager

Mark Knight

Head of Direct Mail

Emmanuel Omisore Jr

Senior Online Ads Exec

Rhys Knight

Co-Founder

Conor Maurice

Head of Digital

Issy Maguire

CRM Exec

Marcus Knight

Co-Founder

Martha Flavin

Senior Creative

Libby Ferris

Senior Online Ads Exec

Jenisha Rai

Senior Online Ads Exec

Carla Knight

Finance Manager

Luke Knight

Co-Founder

Johnny Price

Senior CRM Exec

Jared Gifford

Head of Online Ads

Issy Giesler

Senior Online Ads Exec

Fran Anthony

Online Ads Manager

Maya Eagles

Senior Online Ads Exec
A Prospect Knight employee speaking at a keynote

Technical Heads

Our marketing specialists bring decades of deep technical knowledge around platforms, performance and best-practices. We continually leverage the latest tools and products to make smarter marketing decisions.

A behind the scenes shot of the Prospect Knight video team

Creative Hearts

But we’re not just number nerds. We believe in the power of brand and creative as a driver of successful product marketing. So everything is designed to elevate your brand’s reach, reputation and revenue.

Our Thinking

Jenisha Rai

5 mins

Brand Bidding: When is it a Waste of Money?

Marcus Knight

5 mins

Offering Alternative Payment Methods Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

Sustainability Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

Social Commerce Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Trust Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

AI-Powered Personalisation Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Quality Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Omnichannel Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Speed Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

9 Ecommerce Trends You Need To Know For 2025

Marcus Knight

5 mins

Instagram Updates Its Profile Grid: Now In A Vertical Layout

Marcus Knight

5 mins

The True Value Of Black Friday Customers: An Acquisition Analysis

Marcus Knight

7 mins

Campaign Settings That Could Be Killing Your PPC Conversions

Marcus Knight

5 mins

Improve Your Paid Search Performance With Negative Keywords

Marcus Knight

5 mins

How ChatGPT Search is Revolutionising Shopping

Marcus Knight

5 mins

Changes to Meta Ads in the EU: How Will This Impact Your Business?

Marcus Knight

5 mins

Optimise Your Shopping Feed for Black Friday Success

Marcus Knight

5 mins

Step into the Future of Fashion: Virtually Try on Clothes with Google's New AI Shopping Feature

Marcus Knight

5 mins

Unlocking Growth in the Fashion Industry: The Power of Performance Marketing and CRM

Rhys Knight

5 mins

Enhanced Privacy Protection: iOS 17 Automatically Removes Tracking Parameters

Jenisha Rai

5 mins

Brand Bidding: When is it a Waste of Money?

Marcus Knight

5 mins

Offering Alternative Payment Methods Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

Sustainability Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

Social Commerce Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Trust Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

AI-Powered Personalisation Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Quality Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Omnichannel Will Define Ecommerce Success in 2025

Marcus Knight

5 mins

Speed Will Define Ecommerce Success In 2025

Marcus Knight

5 mins

9 Ecommerce Trends You Need To Know For 2025

Marcus Knight

5 mins

Instagram Updates Its Profile Grid: Now In A Vertical Layout

Marcus Knight

5 mins

The True Value Of Black Friday Customers: An Acquisition Analysis

Marcus Knight

7 mins

Campaign Settings That Could Be Killing Your PPC Conversions

Marcus Knight

5 mins

Improve Your Paid Search Performance With Negative Keywords

Marcus Knight

5 mins

How ChatGPT Search is Revolutionising Shopping

Marcus Knight

5 mins

Changes to Meta Ads in the EU: How Will This Impact Your Business?

Marcus Knight

5 mins

Optimise Your Shopping Feed for Black Friday Success

Marcus Knight

5 mins

Step into the Future of Fashion: Virtually Try on Clothes with Google's New AI Shopping Feature

Marcus Knight

5 mins

Unlocking Growth in the Fashion Industry: The Power of Performance Marketing and CRM

Rhys Knight

5 mins

Enhanced Privacy Protection: iOS 17 Automatically Removes Tracking Parameters

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What our clients say

"Since working with PK, our performance has improved significantly, and their team feels like an extension of ours. They're efficient, enthusiastic, and always on top of industry trends. They are a joy to work with."

Georgina Dinnage
Battersea Power Station

"Since 2020, Prospect Knight has helped us increase our ROAS by 40% and grow our business significantly. They've understood our unique funnel and become an integral part of our team, not just an external partner."

Jorge Alonso
Spotahome

“Great team, we trust you to do right by us.”

Lindsay Docherty
Dobbies Garden Centres

“Great team and produce great results. Highly recommend.”

George Lineker
Your Business Number

"PK balances a proactive strategic approach with being completely immersed in the day-to-day success of our ongoing business goals."

Jenny Wassmer
Gorewear

“PK is always thinking proactively and are always on top of industry trends. They always put customers in front of any activity and find great solutions to challenges.”

Alicja Simard
Aurelia London