Sofa Club was investing significantly in digital marketing but lacked confidence in the data used to measure performance. Around 45% of online revenue was being reported as "Unassigned", making it difficult to understand which channels were driving sales and where budgets should be invested.

An independent tracking audit also highlighted issues across server-side tracking, consent management, event collection and advertising platform integrations, leaving the business with an unreliable measurement foundation.

Prospect Knight delivered a complete measurement infrastructure implementation, rebuilding the tracking architecture across GTM, server-side GTM, GA4, Meta and Google Ads. We enhanced the website's Data Layer, backend event tracking and Cloudflare configuration, creating a modern, scalable measurement framework designed to improve attribution, data quality and long-term reporting accuracy.

- Reduced unattributed revenue and significantly improved channel visibility.

- Established a robust server-side tracking infrastructure across lead generation and e-commerce journeys.

- Improved the quality of conversion data passed to Meta and Google Ads, strengthening campaign optimisation.

- Delivered a scalable measurement framework that gives leadership greater confidence in reporting and marketing investment decisions.

- Created a single, reliable foundation for future growth, optimisation and attribution.

‍