With Black Friday right around the corner, now’s the time to get your shopping feed in shape. Poor data quality can make up to 80% of your products invisible on Google, so optimising your feed is key to boosting visibility and driving sales. Let’s explore these quick tips to get your feed ready for the holiday season.
Essential Attributes
First up, the basic shopping feed requirements. To get your products seen, you must have these attributes: ID, Title, Description, Link, Image Link, Price, Availability, Brand, GTIN or MPN, and Condition. These aren’t just boxes to check—make sure any customer facing elements are optimised to catch buyers’ attention.
Recommended Attributes
Next, there are some attributes you don’t need to have but we strongly recommend having. This includes Sale Price, Product Type, Item Group ID, Custom Labels, and Google Product Category. While it's not required, adding these things can help you better manage your products and improve your targeted marketing
Optimise Product Titles
Your product title is extremely significant—it’s one of the first things shoppers notice. Be sure to include relevant keywords, brand names and product categories in your titles. This makes it easier for more people to find your items when they’re searching online, and using recognisable terms can also improve your ranking in Google’s algorithms.
Optimise Product Images
Arguably, product images are the most important as they are the first thing shoppers see online. Make sure to use high-quality images that clearly show your product to help your listing stand out. Aim for images that are at least 1500 x 1500 pixels for the best clarity. Focus on the product, keep the background simple, and avoid promotional text to maintain a professional look. It’s vital to understand who your customer is, as product images should vary by industry. At PK studio, we regularly use models and flat-lay product shots for clothing brands to showcase the fit, use and details of each product. If you need help with this, we’ll be happy to have a chat and offer some no-obligation advice.
Performance Tracking
Here’s where things can get a bit complicated, but it’s worth the effort. Structure your products into clear categories like best sellers, using custom labels to group your ads and track their performance. This approach will enhance your advertising and help you sell more effectively.
Regular Data Maintenance
Finally, keep your feed correct and clean. Regularly update it to fix any mistakes and ensure all information is accurate, such as prices. Up-to-date, high-quality data will help your products perform better in search results.
Conclusion
Optimising your shopping feed is key to boosting visibility and driving sales this Black Friday. Ensure your data is accurate, your titles and images are optimised, and your performance is tracked. Set yourself up for success this holiday season!
Want a free audit of your shopping feed? Let us know—we’re here to help! Please reach out to hello@prospectknight.com.
The PK Team